This free business audiobook simplifies the process of incorporating patents, licensing, franchising, royalties & trademarks into any business model. After working with notable brands such as McDonald’s, Billionaire Boys Club, Reebok, Y-3 & Donna Karan, Scott Mckenzie unveils the tricks of the trade in the marketing industry with a fresh & unique perspective on effective techniques that yield results in the digital age. Great Scott also breaks down the carefully crafted illusion of choice consumers that are faced by both corporations and mass media. The goal is to help listeners to gain a better understanding of exploitation, the harsh unwritten rules of life and to increase their overall social intelligence that will benefit them in both their professional and personal lives. This free project is a must listen for any entrepreneur looking to start or grow their business in this new age of digital media.
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